We drew the logo lettering with condensed grotesque families headlines as an inspiration. We then blended them together to enhance the visual mass producing a larger than life look compensated by the use of a stroke. The result is forceful while remaining light.

The type choices went towards Futura Now. A variable font version of this classic using tight kerning and heavy weights.

The amount of control we wanted to have over the headlines kerning led us to develop a tool that allowed us to change the letter spacing directly in the browser and record the result to implement it in the CSS.

Interactions take advantage of font width and weight variations as well as visual scale in order to play with visual density.

We agreed with BIG to keep the navigation as minimal and accessible as possible, however we wanted the interactions to echo the identity work carried out upstream. Thus we created a script that modifies the scale of the thumbnails according to the cursor’s position and applied this principle to image-to-image transitions, viewers and talent page, maintaining a coherent user experience.

Mobile devices interactions being more limited, we have transposed these scaling effects on scroll to preserve this spirit.

olivier-guilleux.com

Futura Now

Big Productions wanted a reboot with a more assertive identity in tune with their name and positioning, completed by a site that echoes this new image. After several weeks of experimentation and exchanges, we finally found a lead that is imposing while retaining a certain finesse articulated by a design system that plays with typographic contrasts and visual scale effects.

Logotype, Visual identity, Art Direction, Development

Big Produces commercials, music videos, prints and features.

The identity revolves around Big Daily font, suggested by Superspace, to which we added the basel grotesk for complementary texts. The result is a more editorial angle, particularly through the headlines where journalistic iconography echoes current issues.

The menu works as a full sentence that sums up the firm and emphasizes its personification. Each part leading to further explanations of these notions.

We have not left behind the dimension of guidance and its human character, therefore we opted for warm light ocher backgrounds accompanied by an orange halo, diffuse pulsation, suggesting Orson’s presence.

Based on simple geometrical shapes combined together, the pictographic choices express technicality and precision while keeping a logical link between the four abstract themes. The “Trust Wheel” symbolizes the interdependence of 12 key topics within the company.

Superspace

Big Daily Short & Basel grotesk

Orson brings a new angle on advising decision-makers by augmenting with AI in a narration combining contemporary societal issues, technology and global strategy.
In partnership with Superspace, we have tackled several issues. First, be reassuring despite the usual discretion of consulting firms regarding their clients. Second, integrate the unique use of artificial intelligence into a human and holistic approach. Lastly, move away from a statutory institutional iconography with embodied visuals closer to contemporary topics.

The first global strategy and communication advisory firm that leverages artificial intelligence for companies' success.