Yoga Bikram Paris

  • Visual identity,
  • Logotype,
  • Art direction,
  • Webdesign,
  • Signage
Yoga Bikram Paris

Yoga Bikram Paris asked us to give a fresh, sporty and modern take to their brand. The sun is a traditional sign in yoga already present in their former identity. We decided to give it a playful look as well as adding the use of a gradient to express the specificity of Bikram (being the use of heat). The typography was also chosen to enhance the sporty feel of the brand.

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