Yoga Bikram Paris asked us to give a fresh, sporty and modern take to their brand. The sun is a traditional sign in yoga already present in their former identity. We decided to give it a playful look as well as adding the use of a gradient to express the specificity of Bikram (being the use of heat). The typography was also chosen to enhance the sporty feel of the brand.
Visual identity, Logotype, Art direction, Webdesign, Signage