A minimal navigation interface that reinforces immersion with an emphasis on imagery.

Vignettes offer multiple preview to ease and speed up navigation process and avoid going back and forth product pages. It also compensates for the lack of rollover on phone and tablets.

The bespoke shopify theme is based on a simple yet flexible design system to ease content creation and updates.

Recognized as one of fashion's most influential figures, Carine Roitfeld has transcended the boundaries of style and image over the past three decades. We’ve been approached to renovate her online boutique.

Art Direction, Webdesign, Development, Shopify

The design evokes an enveloping bath of light in vibrant colors; memories of warm horizons, squinted eyes, under y-reshoot. The frosted touch of the bottles reminds us of the glasses eroded by the ocean collected during walks by the sea.

A sunny and summery spirit accompanied by a vintage touch. 

The fragrance was imagined as a moment of holidays where you reach the beach, ready to enjoy the sun. A precious moment, a little parenthesis where everything is simple, the happiness of being together, salty skin and messy hair.

Albertine Swim is a cool and unique brand from Biarritz, France specializing in lingerie, swimwear and retro-chic ready-to-wear. Founders Anémone and Caroline decided to launch a new fragrance. Created in collaboration with the renowned perfumer Joëlle Lerioux-Patris, this first fragrance was made to measure by favoring a human and sincere relationship. A unique olfactory creation, the result of these authentic moments of sharing. We were commissioned to realize the entire brand concept, including naming, visual identity, art direction and packaging.

Naming, Branding, Art Direction, Packaging